The history of Staffordshire Potteries begins with The Keele Street Pottery Group. Their name was changed to Staffordshire Potteries Limited in 1950. 



Above...Keele Indus Mugs are rarely found today.




During the 1950s Staffordshire Potteries were the biggest manufacturer of white utilitarian cups.  By the 1960s and 1970s the company were focussed on creating mugs, kitchen and dinner wares.  



The 1960s/70s Staffordshire Potteries tableware including mugs, cups, and soup bowls are one of the most fun items that yay retro! like to sell in our online shop.



One of the most sought after Staffordshire Pottery patterns are the zingy acid yellow mugs with orange and brown daisies. Below lots more funky mug designs available from Staffordshire Potteries in the 1960/70s and for sale at yay retro! 


Sometimes if you are extra lucky you may find espresso sized Staffordshire Pottery cups like the ones below....




Staffordshire Potteries pieces can be identified by their bright fun designs, chunky rounded cups and mug shapes, and by the short stubby handles on the soup bowls. 



Soup bowls come in a range of colours including orange, green (rarer) ....



and turquoise...



The more unusual patterns are exciting to track down....



As far as we are aware the patterns do not have names, if you know differently please get in touch.

Staffordshire Potteries tableware, can be affected by age related crazing (crackle effect) in the glaze, this is especially found in the plates and saucers, making a perfect set something to treasure. You will often find just the cups for sale from a tea set due to this problem. The cups make fabulous small mugs and are great display pieces too.



Sold like this, they are a very affordable and attractive addition to your kitchen. 



In 1972, the Kilncraft brand name was introduced with a new range of shapes, colours and surface decorations. By 1977, Staffordshire Potteries we producing over a millions pieces of pottery a week under the Kilncraft name on their Meir Park site in Stoke on Trent. 



above...two Kilncraft Dishes in an Scandinavian style unusual design, and a set of four dishes with huge funky dots!

This range was so successful that the name and trade mark was adopted as the symbol for Staffordshire Potteries Ltd. 



Spice jars were also manufactured with the Kilncraft logo on them. These are now sought after by vintage collectors.



Staffordshire Potteries also produced ranges of mugs with the Kilncraft logo. Below is an owl themed mug...






By 1985, Staffordshire Potteries were apparently the largest manufacturers of mugs in the world, producing over 3,250,000 per month!  The company also made 'branded' mugs for many household names such as Homepride Flour.



There are many collectors of Staffordshire Pottery mugs, they are very funky and can be used every day in the modern kitchen. Bright yellows and turquoises are extremely popular choices....



below...a boxed set of Staffordshire Potteries tableware. Labelled Stowaway International.



The company was taken over in 1986 by the Coloroll Group.  



above..a very rare Staffordshire Potteries espresso set

Coloroll also bought out Biltons Tableware. This activity made Coloroll the major player in the manufacture of pottery in Stoke-on-Trent.



above...a set of Biltons tea plates with a bold sunflower pattern....

A truly stunning example of a Staffordshire potteries tea or coffee set is something to be treasured and celebrated, like the gorgeous set below recently sold at yay retro!



The flowery 60s/70s designs are highly sought after today.



below...Moroccan inspired designs on mugs 



Mugs also featured fabulous illustrators work....



Some people seek out the Staffordshire Potteries animal patterns.



Particularly the children's animal mugs such as the Koala bear...



or Owl...(there is also a lion, cat and butterfly design available). 



Some Staffordshire Pottery mugs are found with a footed base...



Information on this page will be updated as and when we learn more, and is based upon our current knowledge.







Staffordshire Pottery in the yay retro! shop

Buy Staffordshire Pottery on our website