Pennychoo is actually derived from the penny and ha'pennny chew sweets Sue used to buy as a child. The popular poodle card designs came from a motif of a running poodle on a 1950s red and black silk scarf Sue bought in a charity shop. The poodle is a classic 1950s motif and more poodles are about to feature in a new range in the near future. Sue says, she's taking her poodles to a place they've never been before!
Sue's inspiration can come from anywhere – fabrics, pieces of china, motifs on vintage clothes, handbags, her own photos taken at events… in the past couple of years she says that Pinterest has become her inspiration Mecca – it's opened her eyes to the work of people she'd otherwise never have heard of. Recently she has been looking at British artists and illustrators of the 1930s, '40s and '50s – Eric Ravilious, Edward Bawden, as well as London Transport posters, old Penguin classics, gorgeous endpapers… also a lot of childrens' book illustrators of the 1960s, like Roger Duvoisin. She loves children's book illustration and did a short course in it at Chelsea College of Art. She says, "my inspiration is quite fluid – I can't imagine finding one style or era interesting forever; there's always something new to explore".
If you fancy checking out some 1940s, 50s or 60s vintage home wares, why not pop into yay retro! here?